Direct-to-Consumer. Growth Marketing. Full-Funnel Strategy.
I’m a data-driven digital expert in the fashion and lifestyle space. I specialize in acquisition and retention marketing, helping brands grow and elevate their customer experience by leveraging marketing analytics.
I've successfully propelled several brands from six to seven figures in revenue and effectively managed marketing budgets exceeding $15 million annually for high-growth, VC-backed start-ups.
Meet Aparna.
Over the past 10 years, my professional experience has grown from styling for ELLE magazine to content marketing for Burberry and Jimmy Choo and, most recently, leading omni-channel strategies for new and established brands. This includes paid advertising, email marketing, SMS marketing, website management, and building attribution models that guarantee results.
Drop me a note for a consultation on your project.
All things growth.
Performance Marketing
Conversion optimization on channels including Facebook & Instagram, TikTok, Pinterest, YouTube, SEM, and SEO.
Acquisition
Driving traffic to website through organic and paid efforts, as well as optimizing conversion funnel, and track results.
Retention Marketing
Increase LTV through email marketing, SMS nurture campaigns, loyalty/referral programs, affiliates and influencer partnerships.
The hockey-stick success.
I was the first hire at NUMI, an e-commerce start-up that has been listed as one of Canada’s fastest growing companies by The Globe and Mail and Canadian Business. With a customer-first marketing strategy, we hit our $1m milestone in annual revenue at a growth rate of over 400% in just a year. For us, this meant switching our at-home picking & packing set-up to outsourcing inventory and distribution management to meet customer demand.
The following year, we tripled our annual revenue and ended the year with over $3m!
The big picture.
The way you tell your story online can make all the difference. My hands-on experience marketing for new and established brands has taught me how to connect brand messaging to the audience using the right channels.
And there’s more.
I started my career with ELLE India in 2014 and have continued that partnership as a freelance Stylist for their New York team.
