Growth Manager | 437 Toronto
437 is a social-media first brand that’s often seen on celebrities including Kylie Jenner, Emma Chamberlain, Alex Cooper, Sydney Sweeney and more. I lead all things growth at 437 - from marketing to operations to further grow an extremely responsive community and refine the customer journey along the way.
Head of Growth | SAMARA Toronto
At SAMARA, I worked in a small team of 5 and lead the end-to-end execution of paid and email marketing. I was also responsible was discovering new avenues (online & offline) to help SAMARA grow.
Digital Strategist | THP Toronto
At THP, I have a hybrid role as a Lead Digital Strategist and Account Manager for top CPG brands. I also work cross-functionally for content production across all accounts. My day-to-day involves developing multi-channel strategies and optimizing campaigns on Facebook, Instagram, Pinterest and YouTube. I also have experience with influencer partnerships, native advertising and Amazon marketing.
Marketing Director | NUMI Toronto
I was the first hire at NUMI where I built the Marketing team and delivered revenue growth, helping the brand hit $1m milestone in annual revenue within a year at a YOY increase of 420%, and ~$3m in annual revenue in 2019. I also managed paid ad strategy at a $70,000 - $90,000 monthly spend across Facebook, Instagram, AdWords and YouTube. My role focused on creating strategies for customer acquisition and increasing repeat purchases rate via paid advertising and email marketing through ongoing surveys and A/B testing.
Content Strategist | COSSETTE Toronto
At Cossette, I was the content lead for emojiHEALTH, a messaging bot platform that focused on teen health. Within 6 weeks, I contributed to increasing subscriptions from 36 users to over 1700, with open rates of over 90% and 30-40% CTR for each broadcast. In this role, I managed end-to-end delivery of content - from researching to writing to broadcasting - and managed the community. In addition, I created condition-specific messaging for sponsors/partners such as Lung Association, UCB Epilepsy, CAMH, Sanofi, ZoomerHealth and Ottawa Senators.
Fashion Stylist | ELLE India New York / New Delhi
At ELLE, I wrote fashion & lifestyle content for print and digital, including fashion reports, trend-based stories and restaurants/spas reviews. In addition, I assisted the Fashion Director and Fashion Editor on editorials and creating mood boards, looks and styling accessories. I also single-handedly sourced products, coordinated call-ins, handled price and return requests. Since 2018, I have been assisting the ELLE team on all their editorials shot in New York.
Marketing Executive | Reliance Brands New Delhi
Reliance brands brings designer labels to India and handles everything from distribution to marketing & PR. My role was to map out content strategy that supports and extends marketing initiatives by planning and executing digital campaigns, on social media, email and via SMS nurturing campaigns to increase footfall. I also led content management for their in-house loyalty program for all customer touch-points, including in-store marketing tools, press release & online (website, mobile app, social media, e-mails).